Seroba

I design scalable, growth-driven experiences, with a passion for fintech.

the hand
Fintech onboarding sign-in screen on a phone

Fintech Onboarding

Designed a digital onboarding journey and a vetting portal for a mobile money platform across four markets.

Created 2 linked flows: customer onboarding + backoffice vetting
Salesforce quoting platform screen

Panel Quoting

Designed a Salesforce quoting platform that helps agents save time, reduce errors, and quickly match clients to the right plans.

Cut 20 redundant quoting questions
Salesforce sales workflow screen

Sales flow Redesign

Designed a Salesforce sales workflow that speeds up quoting, reduces manual effort, and makes onboarding easier for sales teams.

Streamlined quoting from 22 to 14 steps
BCX product development playbook

BCX PDLC Redesign

Designed a product journey and Playbook to help BCX teams move faster and collaborate clearly during product development.

Delivered an 8-chapter Playbook for product teams

the short version

hi, I’m Seroba

I make complex fintech and enterprise products feel simple.

Product designer · Midrand, South Africa

now
Entelect

Product designer on MTN MoMo: onboarding, core journeys and the design system.

2025 – now
studied
Information science first, then UX.
  1. 2021University of PretoriaBachelor of Information Science
  2. 2022University of Cape TownUX Design certificate
house rules
  1. Ask the obvious question

    It’s usually the one nobody asked.

  2. Map it before you make it

    Sticky notes before screens. Every time.

  3. Engineers from day one

    Designs land better when the builders help shape them.

  4. If it needs a manual, it’s not done

    Simple is the hardest thing to ship.

off the clock Meet me off the clock

Music, anime, games and the best restaurants in Joburg.